Making the path from inspiration to arrival feel certain.

I designed across public marketing, signed-in owner tools, and a reusable Adobe AEM component system. The work connects destination discovery, ownership value, availability, booking, and trip management while preserving the voice of two distinct brands.

Visit WorldMark

Connected system

Role

Senior Product Designer

Product strategy, interaction design, responsive systems, prototyping, and cross-functional delivery.

Scope

WorldMark and Club Wyndham marketing and owner experiences, delivered through a reusable Adobe AEM component system.

Platform

Responsive desktop, tablet, and mobile web across public and signed-in experiences.

Product areas

Homepage, search, resort discovery, resort details, booking, reservations, credits, account management, and cross-brand components.

Cross-brand AEM system

Build the interaction once. Let each brand speak in its own voice.

I separated shared behavior and content structure from brand expression in the Adobe AEM design system. WorldMark and Club Wyndham could reuse proven patterns while retaining distinct navigation, typography, color, imagery, offers, and ownership language.

Shared interaction model

Search states, destination taxonomy, resort information, availability, units, reviews, and responsive behavior.

Brand expression layer

Color, typography, imagery, navigation, content voice, offers, and ownership language remain specific to each brand.

Adobe AEM delivery

Reusable components and authoring structures let teams publish distinct experiences without rebuilding the product model.

Brand oneVisit WorldMark Brand twoVisit Club Wyndham

Global search

One search model serves more than one brand surface.

The Club Wyndham design verifies a search system with recent queries, resorts, destinations, offers, editorial content, support topics, empty states, errors, and focused mobile behavior. The structure can be shared while terminology and presentation adapt to the product context.

Reusable behavior

Query state, result grouping, taxonomy, keyboard behavior, history, and error recovery belong to the system. Brand voice and visual treatment belong to the experience.

WorldMark

Club Wyndham

Brand adaptation

Shared architecture does not require shared personality.

Both resort-detail experiences organize gallery media, resort identity, availability, amenities, activities, unit types, maps, reviews, and related destinations. WorldMark and Club Wyndham then apply their own hierarchy, brand tokens, content, and navigation to that common information model.

WorldMark expression

Warm · exploratory · owner-led

Club Wyndham expression

Direct · bright · utility-led

The paired crops make the shared anatomy visible. Open either artifact in the media viewer to inspect the complete page and compare how the system adapts across brands.

Click to expand

Outcome

Two brands and three experience layers read as one adaptable travel system.

I delivered design direction across three connected layers: public marketing that builds desire and understanding, owner tools that turn membership value into travel, and a reusable Adobe AEM component model that carries proven patterns across WorldMark and Club Wyndham.

Distinct travel brands supported through a shared interaction and delivery architecture.

Connected layers across public marketing, owner tools, and the reusable AEM system.

Component model that preserves brand expression while reducing repeated product structure.

Evidence boundary

The supplied WorldMark and Club Wyndham Figma artifacts verify cross-brand scope, responsive coverage, interaction states, and repeated product anatomy. Quantified business outcomes are not presented because verified performance data was not included with the project materials.

WorldMark responsive owner dashboard and reservation experience

Interface gallery

The story explains the system. The gallery shows the breadth behind it.

I kept the narrative focused on the screens that explain consequential decisions. The full gallery preserves the research, public experience, reservation flow, owner tools, and cross-brand work for visitors who want to inspect the system more closely.