ShotNest · 2026

Product strategy · UX · UI · Build

A connected treatment-management system for iPhone and Apple Watch

Making the next step unmistakable.

ShotNest brings dose timing, injection history, medication supply, side effects, progress, and learning into one coherent routine. I defined, designed, engineered, and prepared the product for release as one connected system.

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Role

Founder & AI-Native Product Builder

Product strategy, discovery, architecture, interaction design, implementation, validation, and release planning.

Product scope

Onboarding, reminders, shot and symptom logging, medication supply, progress, learning, HealthKit, and Watch surfaces.

Technical foundation

Expo · React Native · TypeScript

Local-first storage · Apple HealthKit · Apple Watch

Product state

Working release foundation

Core product flows implemented, tested, and prepared for App Store submission.

01

Website · Product story

Make the routine feel understandable before asking for interest.

The redesigned website leads with the working product, then explains the difference it makes. Warmth earns attention, motion supplies proof, onboarding shows how the system becomes personal, and privacy appears before the early-access request.

01

Lead with the routine

The hero names the practical job first: see what is next, log the moment, and keep the surrounding details together.

02

Show change, not inventory

Each product story pairs a real flow with the user outcome, such as turning refill planning into a calm heads-up.

03

Make setup part of the promise

A four-step explorer shows how goals, medication, cadence, and privacy become a useful first plan.

04

Connect trust to action

No account, on-device processing, plain-language privacy, and a working early-access form create one coherent path.

01

The current public front door

The hero combines one direct promise, a live product moment, Pollito, privacy reassurance, and two clear paths: join early access or watch the product work.

01

Warm, not clinical

Cream, cool aqua, lavender, coral, rounded frames, and Pollito soften the first encounter without hiding the app’s focused dark interface.

02

Specific, not promotional

Real terminology, current screens, and task-level outcomes replace broad feature language with visible product capability.

03

Reassuring, not vague

Privacy and medical boundaries appear in direct language at the moment each becomes relevant.

Motion-led product proof

The redesign replaced selectable screenshots with product moments that explain themselves.

Why motion

A static interface can show hierarchy, but it cannot show how treatment history, supply, progress, learning, and dose goals unfold. Short simulator recordings make sequence, feedback, and depth visible without turning the page into a tutorial.

How the story stays focused

Each recording sits inside a dimensional phone with two compact callouts and one outcome statement. The surrounding composition does the interpretation so the recording can remain concise.

Working product evidence

The interface moves because the routine moves.

A simulator recording carries the visitor from history into a recent shot record. The surrounding callouts explain the value of the moment without interrupting the proof.

Native controls remain available. The poster stays still when reduced motion is preferred.

Your routine, together
Pollito keeps the details

02

Capability paired with consequence

Next shot, supply, adding supply, progress, and medication dose goals each explain both what the product does and what becomes easier for the user.

01

Next shot

A glance replaces another date to remember.

02

Supply

A calm heads-up replaces a refill surprise.

03

Add supply

Important label details start verified.

04

Progress

Patterns replace pressure from one number.

05

Dose goal

Clinician-guided changes keep a clear history.

Onboarding as evidence

The setup flow proves that ShotNest becomes useful before the first summary appears.

The explorer moves through what matters, medication, shot rhythm, and a ready first plan. It uses the application’s real setup language and screens, making personalization, prescription handling, and on-device privacy visible as one connected system.

03

A real setup story

Four selectable steps share one device frame. Automatic rotation introduces the sequence, while pointer and keyboard input stop the timer and hand control to the visitor.

04

Swipeable on mobile

Cards become a horizontal snap track, the device remains the focal point, and a compact position indicator makes swiping discoverable.

05

Product first, outcome second

On narrow screens the recording appears before supporting copy, then the user outcome closes the story with the same hierarchy as desktop.

01

Automatic introduction

Rotation exposes the whole setup story without requiring a first click.

02

User control

Hover, focus, click, or tap stops rotation and preserves the chosen step.

03

Mobile gestures

Swipe, snap alignment, and visible pagination make the compact carousel legible.

04

Privacy in context

On-device prescription processing appears beside the medication step, not in a distant policy.

Delivery system

Motion, accessibility, conversion, and routing were treated as one release surface.

06

Support and privacy retain different emotional jobs

Learn stays close to the app’s dusk-purple environment. Privacy moves into a brighter cream and aqua composition so the promise is direct, plain, and easy to scan.

01

Progressive media loading

Recordings load near the viewport, pause out of view, warm after the critical path, and retain static posters as dependable fallbacks.

02

Accessible interaction

Keyboard tab behavior, focus trapping, focus return, reduced motion, mobile tap targets, swipe handling, and reveal-safe print output shape the interaction layer.

03

Working early access

The modal validates email input, submits to Loops, reports rate limits and failures, and presents a real success state without exposing form logic in the page shell.

04

Shared release surface

Homepage, support, privacy, navigation, footer, metadata, canonical redirects, robots, and sitemap ship through the same lightweight Vite and Sites build.

Outcome and status

A public product story that moves from understanding to a real early-access action.

Implemented

I designed and built the current ShotNest website across the homepage, support, privacy, navigation, footer, and deployment surface. It combines simulator recordings, a responsive onboarding explorer, outcome-led product stories, and a working Loops-backed early-access form.

Capability demonstrated

The site turns a complex treatment system into a sequence a visitor can inspect: what ShotNest changes, how it becomes personal, how sensitive information is handled, and what to do next.

Evidence boundary

The website and email collection path are implemented and publicly available. I do not claim waitlist conversion, acquisition performance, or market impact because verified outcome data is not yet available.

Next evaluation

The next review should measure promise comprehension, onboarding exploration, recording engagement, privacy understanding, modal completion, submission errors, and early-access conversion.

The website lets the product demonstrate its value before asking the visitor to join.

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